Tidinest
A mobile app that allow families to manage a shared calendar and their daily routines.
It enables users to make meal plans, collaborative lists, reminders and notifications.
My role
Product designer
Responsibilities
Ideation, user research, wireframing, prototyping
Timeline
2 months (2025)
Tools used
Figma, Illustrator, InDesign, Photoshop
overview
Problem
Modern families often struggle to stay organised amid busy and overlapping schedules.
They want to find a more convenient way to manage and share the family schedule and routines.
The goal
To provide a centralised, family-friendly app that simplifies everyday planning and coordination.
The app allows families to manage schedules better, communicate more clearly and build more organised routines together.
Solution
An app that is…
Key features
Dashboard
The home screen offers a clear, visual overview of all app features — calendar, tasks, meals, lists, and more — allowing the whole family to navigate and stay organised from one central screen.
Daily, weekly, monthly overview
The calendar provides flexible daily, weekly, and monthly views with color-coded events, helping users easily coordinate short- and long-term plans across all family members.
Meal planner
The Meal Planner helps families simplify weekly food planning by combining scheduling and recipe organisation in one place.
Lists
The Lists feature provides a flexible, organised space for managing all types of family needs — from groceries and household tasks to to-dos, reminders, and notes.
Final design
research
Methodologies
User insight research, personas and journey mapping.
User insight research
I conducted qualitative research by exploring online forums and discussion platforms. I focused on threads where users shared which apps and tools they use to coordinate family schedules, tasks and routines.
By analysing these conversations, I gathered insights into common frustrations, feature requests, and workarounds families use in their daily lives.
Common pain points
1
Fragmented tools and communication
The app allows families to manage schedules better, communicate more clearly and build more organised routines together.
2
Overlapping or missed appointments
Without a shared overview, important events or tasks are forgotten or double-booked.
3
Communication is not effective
Coordination between adults and kids is difficult. Parents want kids to be part of the routine but find existing tools too complex or not family-oriented.
4
No support for building routines
Families need help establishing recurring structures (e.g., chores, bedtime routines, weekly planning).
The challenge
How might we design a family-friendly app that brings schedules, tasks, and routines into one clear and collaborative space?
Personas
To better understand the needs, behaviours, and frustrations of modern families, I created user personas based on research insights. These personas represent key family roles and helped guide design decisions.
Saul
Age: 42
Family: married, 2 kids (age 9 & 12)
Occupation: social worker
“My kids are my everything. I want to take good care of them.’’
Saul is a busy working dad of two children. He is looking for ways to manage the family’s daily schedule and routine. He is struggling with the complexity of family life and wants to keep his family organised. planning and coordination.
Goals
Have easy access to his children’s schedules
Organise daily schedules, tasks and reminders
Wants more effective communication with his family
Receive updates about upcoming events or changes in plans
Plan more family activities
Involve his kids in planning routines and chores
Frustrations
They have a shared calendar at home but he can’t access it at work
He doesn’t know where his kids are
Communication with the kids is not efficient
Relies on too many different tools to manage their family life
Forgetting appointments
Inez
Age: 12
Family: child
Occupation: elementary student
“I wish my dad would stop nagging me about daily tasks’’
Inez is a 12-year-old elementary student who wants to be more independent. She often forgets the household chores and tasks she needs to do. She wants to find a simple way to see her daily schedules and responsibilities.
Goals
Communicate her plans efficiently
Know her own schedule without having to ask
Find more motivation to do tasks
Help her parents with grocery shopping
Find a simple way to invite her parents and siblings to her activities
Feel more involved in the family’s planning
Frustrations
She doesn’t like it when her parents are asking about her plans all the time
Find tasks boring
Not knowing what’s going on each day
Getting nagged by parents
User journer maps
Saul
Goal: keep his family organised and reduce daily planning stress.
Inez
Goal: know what to do each day and feel more independent.
design
Ideation
Key features
Dashboard
- Clear overview of all app features
- Check the schedule and routine in one glance
- Colour codedCalendar overview
- Daily, weekly and monthly overview
- Clear overview of each family member
- Colour codedMeal planner
- Weekly overview
- Colour coded
- Recipes includedLists
- Create as many lists as you want
- Subcategories
- Hide and show lists
Core functionalities
Customisation
Reminders
Send invitations to other members
Task assignment and notifications
Choose your avatar
Create different types of lists
Add members
Wireframes
User testing insights
Make the dashboard look more appealing
Improve the add button for better clarity and easier use
Optimise the layout with more spacing
Visual identity
Logo
Tidinest
Typography
Inter Regular
Inter Medium
Color palette
Iconography
Final design
retrospective
Reflection
This was my first time designing a mobile app, which gave me a valuable opportunity to learn mobile design and practice my UX research skills.
Next steps
The next important step is to make a prototype and conduct usability studies.
thanks for reading!
